Your Instructor:
Brad Dollar
"Create the conditions that allow your music to outlive you."
Brad Dollar is a music producer, engineer, and artist coach with studio credits on over 1,000 titles - including Grateful Dead, G-Eazy, Slightly Stoopid, and The National. Brad helped develop the original Zoo Labs accelerator and has coached over 300 artists and dozens of startups. Today he's also the Director of Artist Services at Songfinch, a next-gen ecosystem for music creators.
This course is all about building strategies that will sustain you (and what you create) for the long-term. Brad teaches his simple 3-phase formula for sustainability and profitability that you can start using right away!
Course Preview
What You'll Learn
Craft / Build / Release
Time is our greatest amplifier, especially when it comes to the craft of building both music and relationships. In this course, we’ll look at how to use time as a primary tool to achieve your goals in the music industry, from production to release.
Real Examples
Brad pulls examples of "crafting with intention" from artists like Daft Punk and Kendrick Lamar to explore how they approached the creation process, and what set their albums up to stand the test of time in an industry that is always changing.
Future-Proof Your Music
Brad's industry experience gives him a unique perspective on what lasts and what doesn't. In this course he shares his tips for longevity: making art with intention, always leading with adding value, and finding empowerment in community.
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