Excel your brand with
empathy & observation
A leader in media and branding, Mashama takes a different approach to branding by mixing playful energy with anthropology and neuroscience to increase your brand’s value for you and your customers. Start with this foundational course to build a strong story for your business or project.
"I always think about marketing as showing up, seeking to serve people with empathy, and delivering value to them."
- Mashama Thompson
What You'll Learn
- 2. The Power of Unlocking Human Empathy (5:12)
- 3. Stories as a Sense-Making Mechanism (5:57)
- Quiz: Crafting Stories
- 4. Branding is Repeating Simple, Relevant Messages Over Time (6:19)
- 5. Activity: What Do You Offer?
- 6. Activity: Fill in the Blank
- 7. Make Your Customer Your Hero (8:15)
- 8. Conclusion (5:28)
Humans Make Sense of the World Through Storytelling
“Focus on what your audience desires and build your brand story from their perspective.” - Mashama
Simple and Relevant
Mashama will invite you to answer some questions to help simplify your message and narrow down who it's for. This course's worksheets will help you build a robust and repeatable brand story.
Emily Afton stems all of her offerings from her cohesive brand story. Listen to how she got there and what you can do to make the story you tell shine through.
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