Your Instructor: Beau Lewis

"How do you make something go viral? Is it something you can plan and do repeatedly or is it just luck?"


Beau Lewis is a creator of viral media whose videos have hundreds of millions of views. He's won an Emmy & has produced campaigns for Nike, Google, & Pepsi. He's also the CEO of Rhyme Combinator, and a Zoo Labs alum! In this course Beau breaks down:

  1. How to set the strategy for a viral video
  2. How to produce it
  3. Strategies for distribution
  4. Best practices for YouTube & other social channels

In viral video it's an advantage to be the underdog; you can create an enormous impact with minimal resources. Tap in to learn how!

"Viral Video involves a lot of luck,

but there is a science of best practices that can increase your chances of going viral significantly - so long as you incorporate them from the beginning of your creative process."

- Beau Lewis

Beau Lewis Rhyme Combinator zoo labs learn free online course viral videos best practices concepting producing distributing
Setting Mental Expectations

Beau shares valuable lessons learned when setting out to make viral content. Trying to avoid getting glued to your view count & approaching your productions as experiments is a healthy place to start.

Beau Lewis Rhyme Combinator zoo labs learn free online course viral videos best practices concepting producing distributing
Planning & Tracking

From brainstorming a basic concept to tracking the detailed data that makes up your conversion funnel, Beau gives you templates and tools to plan your content well & make sure it's doing what you want it to.

Beau Lewis Rhyme Combinator zoo labs learn free online course viral videos best practices concepting producing distributing
The Viral Video Expert

Beau has been making videos that go viral for 15 years. He started one of the first YouTube viral agencies (called Seedwell) and was hired to produce YouTube's first rewind project. He'll tell you what it takes to master the YouTube algorithm.

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