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Telling Your Brand Story
Let's Get Started
Tell us about yourself
1. Introduction (2:39)
Telling Your Brand Story
2. The Power of Unlocking Human Empathy (5:12)
3. Stories as a Sense-Making Mechanism (5:57)
Quiz: Crafting Stories
4. Branding is Repeating Simple, Relevant Messages Over Time (6:19)
5. Activity: What Do You Offer?
6. Activity: Fill in the Blank
7. Make Your Customer Your Hero (8:15)
8. Conclusion (5:28)
Featured Artist
9. Emily Afton (11:14)
7. Make Your Customer Your Hero
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