Your Instructor: Maaike Doyer
This course will help you gain clarity on how every aspect of your business is interconnected -
so you can see what's working,
and what may need to change.
Maaike is the expert to help you lay out all the moving pieces and ideas to see if you’re on the track to building a successful business. She’ll teach you about a cool tool we love called the Business Model Canvas. With this tool, you’ll be able to see the full picture of what you’re making, why you’re making it, who it’s for, and what you need to drive success.
Maaike will help you organize your essential resources while uncovering the truth in how you generate value for your fans and earn money.
This course will cover:
- Tell us about yourself
- 1. Introduction (4:20)
- 2. The Business Model Canvas (4:40)
- 3. BMC Best Practices (6:51)
- 4. Practice: Spotify BMC
- 5. The Spotify Business Model (6:03)
- 6. Practice: Your Current Business Model
- 7. Value Proposition Canvas (5:33)
- 7.5 Quiz: Value Proposition Canvas
- 8. Practice: Value Proposition & Your Biggest Fan
- 9. Test & Iterate (4:29)
- 10. Featured Artist: Honey Gold Jasmine (12:21)
- 11. Conclusion (1:29)
Global Expert
Maaike is a global leader in Business Model Innovation. She has extensive experience in strategy development, organizational (re)design, integration & transformation projects, mainly for multinational organizations.
Our Favorite Tool
Don’t sleep on using the Business Model Canvas. It will take you far.
Hear Why Artists Love It
Honey Gold Jasmine shares how the canvas has helped her pivot and grow her business.
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